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Cookie Policy

1. What this Policy Covers

This Cookie Policy sets out:

  • what a cookie is (paragraph 2);
  • an overview of the cookies we use (paragraph 3);
  • what you can do if you do not agree to the cookie use (paragraph 4);
  • further information about cookies in general (paragraph 5); and
  • a detailed table setting out all of the cookies that we use (paragraph 6).

By continuing to use our Website, you are agreeing to our using cookies in the manner set out in this Cookie Policy so please read it carefully. If you do not wish to accept cookies in connection with your use of this Website, you should stop using our site or turn off your cookies (see paragraph 4 below for how to do this) but this may affect the functionality of the Website.

2. What is a cookie?

After you submit the age-gate form and enter the Website, the Website will make use of so-called "cookies". Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the other information we may collect and how we may use your personal information.

3. Cookies used on the Website

We use several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Others are persistent cookies which remain on your device for the period of time specified in the cookie. The Website uses cookies for the following purposes:


    Necessary cookies are essential and help you navigate the Website. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. This helps to support website security and basic functionality. These cookies are necessary for the proper operation of our Website, so if you block these cookies we can't guarantee your use or the security of our Website during your visit.


    Functionality cookies are used to provide you the best user experience. These cookies are for instance used to save and remind you what products you have put in your shopping bag, so it will save you time if you would like to purchase these products at a later stage. Another example might be that our website recognize if the user has already signed up for our newsletter or if the user is seeing a certain page for the first time.


    Performance cookies help us to understand the behaviour of our visitors and the usage of the Website. This allows us to continuously improve the Website to provide you the best shopping experience. These cookies are also used to help us understand what interests our users, and measure how effective our advertising is. Some of these cookies are managed by third parties, and you may refer to the third parties' own website privacy notifications for further information. In particular, we use Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website.

    We use Google Analytics, a third-party web analysis service provided by Google Inc, which uses "performance cookies" and "targeting cookies" to analyse how you use the Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. However, this website uses Google Analytics with the expansion '_anonymizeIp()' which means that Google will truncate/anonymise the last octet of the IP address for Member States of the European Union.

    On behalf of us, Google will use the information collected for the purpose of evaluating your use of our Website, compiling reports on website activity and providing other services relating to website activity and internet usage to us. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data.For more information about Google Analytics cookies, please see Google's help pages and privacy policy:

    Google's Privacy Policy
    Google Analytics Help pages.

    By using our Website, you agree that we may store and access these cookies on your device. Accepting these cookies is a condition of using the Website, so if you prevent them we cannot guarantee how our site will perform for you.


    The Website allows cookies of third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn). This enables a user to share content of the Website on social networks. These third parties may use cookies, but their use of cookies will not be governed by this Cookie Policy.


    Advertising cookies will remember your product and page preferences and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available. These cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.

4. Control your cookie settings

Once you have given us your agreement to the use of cookies, we shall store a cookie on your computer or device to remember this for next time. If you wish to withdraw your agreement at any time, you will need to delete our cookies using your internet browser settings. You should do this through the browser settings for each browser you use. Please be aware that some of our services will not function if your browser does not accept cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your internet browser. The following links may assist you in managing your cookies settings, or you can use the 'Help' option in your internet browser for more details.
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera: http://www.opera.com/help/tutorials/security/privacy/
Adobe (flash cookies): https://www.adobe.com/support/flash/downloads.html

To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

4.5. Other Information

he following link contains further information about cookies: http://www.aboutcookies.org/. In addition, a guide to online privacy has been produced by the internet advertising industry which can be found:


A UK cookie guide can be found on the International Chamber of Commerce website section: http://www.international-chamber.co.uk/our-expertise/digitaleconomy

Cookie Use

Below is a full list of the cookies used :

1. Necessary Cookies

NAMEPERSISTENCYDESCRIPTIONSOURCEAgeGatewayAllowedEnd of sessionSaves the agegate input user birth year and checks if a website visitor is old enough to Access the website.the-sub.comAgeGatewayCodEnd of sessionThis cookie stores the country code of the website visitor.the-sub.comAgeGatewayCooEnd of sessionThis cookie saves the country of origin till the end of the session.the-sub.comAgeGatewayDarkMarketEnd of sessionThis cookie acknowedges if a website visitor origins from a dark market. A dark market has strict advertising policies and therefore some of the website functionalities won’t show.the-sub.comAgeGatewayDobEnd of sessionThis cookie saves the date of birth till the end of the session.the-sub.comAgeGatewayGreyMarketEnd of sessionThis cookie acknowledges if a website visitor origins from a grey market. A grey market has stricter advertising policies and therefore some of the website functionalities won’t show.the-sub.comTheSubAgeGateEnd of sessionThis cookie stores if the visitor has passed through the agegate of the sub. This cookie is the-sub.com specific.the-sub.comheinekennetherlands#langEnd of sessionThis cookie stores the website visitors language setting till the end of the seesion.the-sub.comsession_id3 hours 30 minutesSaves user info sessionthe-sub.com_gat_tealium_0End of sessionDeze cookie dient voor het bijhouden van analysegegevensTealiumAMCV_#####AdobeOrg2 YearDeze cookie dient voor het identificeren van de websitebezoekerAdobeqb_permanent1 YearHet is de bedoeling dat in deze cookie alle permanente gegevens worden opgeslagen en dat deze cookie uiteindelijk alle overige permanente cookies zal vervangenQubitqb_sessionEnd of sessionHet is de bedoeling dat in deze cookie alle sessiegegevens worden opgeslagen en dat deze cookie uiteindelijk alle overige sessiecookies zal vervangenQubit_hjIncludedInSampleEnd of session

Deze cookie laat Hotjar weten of de bezoeker is opgenomen in het monster dat wordt gebruikt om tunnels te genereren.

Hotjar _qubitTracker 1 year

Deze cookie wordt gebruikt om elke user een specifieke Qubit ID te geven.

 QubitArrafinityEnd of session

Affinity Cookies worden gebruikt om gebruikers te ondersteunen om binnen een instantie van Azure of web app te houden.

Azuresession_idEnd of session

This cookie zal uiteindelijk alle sessie data bevatten en alle andere sessie cookies vervangen.


1. Necessary cookies

2. Performance Cookies

3. Communication cookies

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